Avail

Avail

Avail

Serving the mission-minded: a non-profit’s brand & website refresh

Branding
Branding
Branding
Website
Website
Website

Note: This project was completed under Creative Nomads

Avail is a faith-driven nonprofit that provides spiritual, emotional, and practical support for Christian missionaries around the world. While their mission was deeply rooted in compassion and purpose, their branding and digital presence didn’t fully reflect the clarity, care, and global impact of their work. I had the opportunity to lead this project from start to finish, guiding the brand transformation through visual identity, website experience, and design systems. I also oversaw the creative direction for various internal and external materials, including their stationery kit, PDFs, and marketing assets (which remain confidential and are not included in this case study).

Industry

Non-Profit Faith-Based

Industry

Non-Profit Faith-Based

Industry

Non-Profit Faith-Based

Scope

Creative Direction Full Rebrand Marketing Assets Website Design

Scope

Creative Direction Full Rebrand Marketing Assets Website Design

Scope

Creative Direction Full Rebrand Marketing Assets Website Design

Location

UK

Location

UK

Location

UK

The Challenge

Avail needed a complete rebrand that felt timeless, trustworthy, and mission-aligned, but also modern enough to communicate clearly to a global audience.

The key design challenges included:

  • Creating a visual identity that balances faith-based compassion with professional credibility

  • Redesigning a website that could clearly serve multiple user groups (missionaries, donors, and partners)

  • Unifying all visual assets under a single cohesive system—while ensuring the brand stayed rooted in humility and heart

My Approach

As the creative lead on this project, I focused on building a system that would grow with the organization, visually, digitally, and emotionally.

Logo & Identity: I reimagined the “A” to symbolize both a globe (representing global community) and a wing (representing movement and hope). It was a respectful nod to their legacy while modernizing the visual mark for scalability and meaning.

Website Design: I structured the site to feel both mission-centered and intuitive, with space for storytelling, resources, and action. Every page was designed to support engagement, whether it’s learning about the cause, donating, or getting involved.

Documents & Marketing Assets: Beyond brand and web, I led the creative direction for additional branded materials like PDF documents, presentations, and printed collateral. While these assets can’t be publicly shown due to confidentiality, they played a key role in unifying Avail Mission’s communications and internal tools.

Let’s create something worth brewing.

Let’s grab a (virtual) coffee chat and see if we're a right fit. Or fill out the form.

Let’s create something worth brewing.

Let’s grab a (virtual) coffee chat and see if we're a right fit. Or fill out the form.

Let’s create something worth brewing.

Let’s grab a (virtual) coffee chat and see if we're a right fit. Or fill out the form.