Designing for a mission-driven comedian
Note: This project was completed under Creative Nomads
Shawn Reynolds is a comedian and keynote speaker known for his heartfelt blend of humor, storytelling, and purpose-driven performance. He partners with nonprofits across the U.S. to bring joy and impact to fundraising events. While working as an Art Director under Creative Nomads, I led the design and art direction of a bold, story-driven website that reflects Shawn’s unique personality and makes it easy for nonprofits to connect, book, and learn about the value he brings. We also designed his speaker sheet as a follow-up asset, a key marketing tool used to pitch him to organizations and promote his services at a glance. This project was recognized with a Netty Award for its creativity, user experience, and overall impact in the Entertainment Website category.
The Challenge
Shawn’s previous website lacked energy, focus, and the storytelling depth that really captures who he is.
We needed to:
Communicate his dual identity: part entertainer, part fundraising powerhouse
Build trust with nonprofits while still keeping the site light, engaging, and personality-driven
Make space for content like videos, testimonials, and case stories
My Approach
I built the homepage like a storytelling experience, starting with who Shawn is, then guiding visitors into what he does and why it matters.
Art Direction & Visual Storytelling: I created and art directed a series of custom graphics and photo manipulations that capture Shawn’s humor, personality, and unique positioning. Each visual is tied to a key section of the site and helps bring his brand to life in a fun but cohesive way.
UX Strategy: Designed clear CTAs like “Book Shawn” and “Let’s Talk”, plus an easy 3-step breakdown of the booking process.
Copywriting Guidance: Helped refine key messaging around Shawn’s unique value, blending laughter and mission.
Content Design: Made space for testimonials, event case studies, and video highlights, while keeping everything scrollable and mobile-friendly.
